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School Choice and Market Share

Level the playing field

Make your schools the first choice for students and families

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The Challenge

School choice has brought competition to K12 schools. Fewer students mean fewer dollars for critical programs. That’s why it’s critical to make your schools the first choice for students and families.


The Opportunity

Teaching and learning is just the first step. To keep families engaged, you have to listen to their concerns, invite their feedback and provide enduring customer experiences.


How K12 Insight can help

At K12 Insight, we help school leaders listen to parents and students, provide exceptional customer experiences and embark on a permanent campaign to stay a step ahead of the competition.

  • Conduct district-wide and site-level school-choice risk assessments
  • Discover a better way to listen and respond to stakeholder concerns
  • Perform root cause analysis to find out why families leave
  • Customer Experience (Cx)
    • Get targeted interventions to keep families from choosing out
  • Train your team to provide enduring customer experiences


Take it from some of our school partners



“With K12 Insight, we get immediate feedback on how we can improve, and it makes our stakeholders feel like their opinion matters and that we care.”

Kimberly N. Smith,
Director of Public Relations
Alief ISD, Texas


Become a school system
of first choice

Get a free, no-obligation consult with a member of our team.

  • Tell us about your schools
  • Learn what other districts are doing

  • Ask questions and seek advice


Essential Reading

Learn more about our approach to school choice and market share