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Video: Attracting and Retaining Families Through Superior Service

Superior experiences with your district can keep parents from pursuing alternative options

Parents have high expectations for customer service — and a lot of other options if those expectations aren’t met. For Public Information Officer Krista Stockman, customer service is critical to the success of Fort Wayne Community Schools.

“The customer service we offer makes parents feel more committed to us. They recognize that we care about their concerns,” Stockman said in a recent webinar.

Listening and providing superior experiences for families can often keep parents from pursuing alternative options — like virtual, charter, or private schools.

Watch this two-minute video to learn how making customer service a priority can make a positive impact in your school district:  

Ready to start using Let’s Talk to improve communication with families in your district? Request a consultation today. 

k12
By K12 Insight
Originally published June 2, 2022 Last updated January 6, 2024