The Complete Guide for School Crisis Communications

Crisis and reputation management issues are brewing at many school districts — even with strong leadership at the helm. 

As we manage staff shortages, monitor curriculum debates, and navigate volatile school boards, districts across the United States are experiencing crises that risk impacting culture & climate, health and safety, and reputation and brand. 

Today, it’s not a matter of if a crisis will occur, but when. 

In crisis times, questions, concerns, and requests pour in at unmanageable levels, and slow, siloed, or inefficient responses escalate anxiety among students and staff. In turn, community trust and engagement suffer in the days, weeks, months, and maybe even years ahead. 

A crisis may not be avoidable, but the negative ramifications can be. By preparing yourself and your team with an actionable plan can make all the difference. This guide breaks down exactly what to do when a crisis hits. Take the guesswork out and introduce your team to tried-and-true response methods that will lead your district to safety and calm.