AASA & K12 Insight | The Power of Customer Service Excellence in K-12 Districts

Dr. Michael Hinojosa—longtime superintendent and respected education leader—shares his perspective on how school districts can overcome declining enrollment, rebuild community trust, and improve relationships with school boards.

Drawing on 27+ years of leadership experience in major districts like Dallas ISD (TX) and Cobb County (GA), Dr. Hinojosa outlines bold, practical strategies for adopting a customer service mindset that puts families first and drives operational improvement.

Hosted by K12 Insight CEO Suhail Farooqui, this session covers:

How to adopt a customer-first approach that boosts family engagement

Leadership lessons from managing change in large, diverse districts

Actionable steps to improve district operations and board relations

A must-watch for superintendents and district leaders ready to lead with transparency, trust, and impact.